The I Am Project :: see beauty

April 18, 2011

happy monday morning, all! i am really excited about this morning's post. amber, melanie and i have been so grateful for the outpouring of support that our japan relief prints have received (they are still available throughout the month of april, btw). it has been an especially great honor to hear from so many people that they are being given as gifts, some of you even compelled to tell us who or what for.

and that feedback really made us think. we love that what we produced was able to touch others, to build someone up. and we want to do more of that in the best way we know how to as designers. so we're going to start a series here on BIA known as The I Am Project, where each week, one of us will post a phrase, word or quote that might act as a day-brightener, reminder, or something to pass on to someone who really needs it.

i'm in hopes that this will be a great addition to BIA. let me know what you think as the series grows.

The I Am Project on Facebook || Etsy Shop

The I Am Project :: Our wish is to affirm and inspire the beauty in every woman, to celebrate the uniqueness in each of us, as well as the commonalities that unite us as women. We want to create a space to confront the dark places that come with growth; to witness women being valued for more than their bodies, clothes, or societal projections; to feel inspired by stories and images; and to become more deeply rooted in who we are as women. We want to become a net of resources that will nurture and fortify each other's confidence, and fill women with awareness of the extraordinary beauty that each of us uniquely brings to the world.

Questions, thoughts or feedback about The I Am Series? Send them to We would love to hear from you!

We welcome you to repost and/or share these images if you wish! We also respectfully request that you credit and, preferably, link back to Because It's Awesome as you do so. It's easy to do, and it's good blogger practice. Many thanks!


Unknown said...

Such a lovely, brilliant idea- I'll look forward to seeing these every week!!

Mrs. Gumshoe said...

Such a great thing! Looking forward to seeing more!

marcy | a d's nest said...

going on my pinterest...right...nooooow.

Tobe | BIA said...

thanks, ladies! we're really excited about the series!

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